• Nikki J

All About those Curves!

Image Copyright @Milkmodelmanagement

When I heard that designers were refusing to dress Bebe Rexa for the Grammys due to her being ‘too big’ I, like many other people were absolutely appalled. We are in a time where body confidence has hit a huge high. We are being told to love our bodies no matter what and embrace them. Yet, top designers who should be some of the leaders in this change are making us take 10 steps backwards. We are being shown major campaigns telling us to celebrate our curves, but, according to others we can continue to celebrate them just not in their designs.

Image Copyright @Beberexa

I personally found this so shocking due to a couple of factors, one being that Bebe Rexa has the most incredible figure. Yes, she has curves but that does not make her ‘too big’, she looks freaking amazing and should not be meant to feel anything but. The second being is that I thought we were moving past this, and the fact designers are still telling women that they are too big is freaking insane.

Curve models are being cast in major brand campaigns at the moment and are walking at fashion month, which is incredible. With that being said there is still no where near the amount of curvy girls that we should be seeing modelling in the fashion industry and especially at London Fashion Week. New York had way more curve models at their shows than London did last season and do me this is just crazy. What is going on?! Wake up London now is your time to shine. Every designer needs to show diversity on the runway and let’s face it times are hard for any business, isn’t it better to show that you can cater for all? This will give more brand awareness and hello more sales and I am sure you wouldn’t be saying no to that.

Designer brands obviously don’t want to be accessible to all, otherwise their price points would be very different and that is completely fine, that is the point of a designer brand. However, if a customer can afford to make a purchase with them, they shouldn’t really be excluded because of their size. If they have the money isn’t it just as good as anyone else’s?

High street brands are also using a lot more curve models in their campaigns and on their website but there still isn’t as many as there should be. Victoria Secret was under fire last year for their lack of diversity with body shapes at their yearly show. I am a huge fan of Victoria Secret and I hate to admit it but these people are totally right. They should show a range of body types on the runway, as long as they are healthy there shouldn’t be a problem. They expect all women to visit their stores but why should we if we don’t see someone on their runway that looks like us. Their bra sizing goes up to a 40DDD and I know I can safely say there wasn’t a single women anywhere close to that bra size walking in their show. I know how hard the women train to look as incredible as they do and they are all healthy so why can’t we have more curves at the show if they are healthy women too?

Image Copyright @Victoriasecret

When it comes to clothing sizes for designers and high street stores, I really do not understand why they can’t make a wider range of sizing. This goes for smaller sizes too. I understand there are costs involved but when you walk into a store and the largest size they produce is a 14 that can be a bit of a kick in the ass. Plus, isn’t the average women’s clothing size a 16 in the UK? Oh so my curves are ok as long as they fall into the bracket of what you feel is acceptable?! I’m sure you would still like me to purchase a bag or a pair of shoes though. No thanks!! Don’t even get me started on shoes in certain high street stores. You can be a size 8 in clothing and have wide feet, stop making teeny tiny shoes. Wake up people! You are letting your brand miss out on a whole range of customers.

I absolutely love how brands are launching collections in a large range of sizes and with styles that will suit most body shapes. Made in Chelsea Star Louise Thompson has just launched a workout clothing line and she caters from sizes xxxs to L (which is a size 18). This is so commendable as a lot of workout brands sometimes forget the larger sizes. People who are a size 14+ still want to work out guys, and it also shows that you can still have pretty workout clothing in larger sizes. I don’t want a boring workout outfit just because I’m not a size 12 thank you very much.

Image Copyright @Pocketsport @Louise.Thompson

Another sportswear brand, True Form UK, based in Cardiff has recently launched using models of different body shapes for their campaign. Their collection is soooo pretty and I can’t wait to get my hands on their purple set, or the blue, or maybe the pink!! Ahh hardest decision since I chose my new nail colour. True Form UK have also just announced their brand ambassadors and the diversity in their choices is amazing. All body shapes, including models and non models. This is so incredible and I am so happy with the direction brands are starting to take.

Image Copyright @TrueformUK

Loving and promoting your curves has given bloggers of all different body shapes a chance to be a part of the world too. I have discovered so many curvy bloggers lately that give amazing advice and have the best style. Size does not make your opinions less relevant or less important. Curvy girls know how to dress too and look freaking amazing.

We need to stop being made to take 10 steps backwards. It needs to continue to grow and be shouted from the roof tops that being curvy is amazing as is being slim. As long as you are healthy every single body shape should be celebrated.


South Wales, UK

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